Identity repositioning of the popular computer antivirus developer. Formerly Ad-aware, which we have renamed Adaware, is now moving towards data protection and the empowerment of its users. We were mandated to create their new visual universe and, consequently, to reorganize their brand architecture. Symbolically, the idea of enveloping fields protecting individuals and their sensitive data naturally imposed itself. Colored, vibrant and organic, the visual system stands out and ensures a real sustainability in the development of new products that would be added in the future.