All Tides

Promote access to quality aquatic equipment

Identity development of a B2C brand for the aquatic equipment distributor Aquam. Serving the Canadian institutional aquatic community for a quarter of a century, the company wanted to take advantage of its commercial structure to reach consumers directly through an ambitious online sales project.

Following the strategic positioning carried out upstream, the new entity was named All Tides, a name that celebrates the swimmers' need to be part of a community: an innate desire for this resolutely solitary sport. The visual identity was then designed based on these same attributes.

The graphic symbol of the new brand is perhaps the most eloquent demonstration of this: the letter T, drawn from simple liquid ripples, invites this community of swimmers of all levels and backgrounds to join this inclusive project.

Client

Aquam
Brand strategy

Folk
Consultant UX

Pliab

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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