Our mandate was to revamp the identity of Boogie Studio, renamed Blvd, a sound design and visual effects production workshop that had completely changed its positioning. Having set up shop in Montreal and New York, the new brand needed to bring its marketing approach in line with its new goals. Serving as a real crossroads, teeming with professionals from all disciplines, the studio’s new name alludes to the convergence and free flow of ideas from one medium to another. The B symbol, in the form of a stylized roadway, is at the heart of the studio’s visual platform. Combined with a sparkling shade of red and a modern typeface, the striking Blvd image makes its mark.