Identity system for “Boomerang” The Experience, the appointment of professional in the digital industry organized by Infopresse™. This visual platform also emanates from certain graphic conventions that characterize the web today, starting with the “hamburger icon” became the universal symbol in the navigation menu . This minimalist element in essence, was hijacked , duplicated, broken, wavy, creating unusual visual effects, sometimes almost psychedelic . A wink at optical art. Another way to express the experience.