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Braindate

Building a unified visual system for an innovative brand

Updated the identity of e180 and its flagship product, Braindate. Dedicated to collaborative learning, e180 offers ways to share knowledge through a visionary networking system. Wanting to further define their personalities, better link their mother brand to their product brands and harmonize it all into an attractive and consistent visual platform, the e180 team turned to our studio to do just that.

We designed the Braindate product logo using the same elements as the corporate logo, creating a strong graphic link between the two brands.

Launched at C2 Montréal and shining through to the Cannes Lions International Festival of Creativity, the new brand achieved its objective by consolidating its gains and generating record participation rates.

  • Client

    e180 / Christine Renaud

  • Brand strategy

    Pierre-Étienne Poulin

  • Head copywriter

    Patrick Tanguay

  • Copywriters

    Marcus Hildebrandt, Michèle Robinson

  • Head shots

    Martin Girard (Shoot Studio)

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byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5  Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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