Braindate

Building a unified visual system for an innovative brand

Updated the identity of e180 and its flagship product, Braindate. Dedicated to collaborative learning, e180 offers ways to share knowledge through a visionary networking system. Wanting to further define their personalities, better link their mother brand to their product brands and harmonize it all into an attractive and consistent visual platform, the e180 team turned to our studio to do just that.

We designed the Braindate product logo using the same elements as the corporate logo, creating a strong graphic link between the two brands.

Launched at C2 Montréal and shining through to the Cannes Lions International Festival of Creativity, the new brand achieved its objective by consolidating its gains and generating record participation rates.

Client

e180 / Christine Renaud
Brand strategy

Pierre-Étienne Poulin
Head copywriter

Patrick Tanguay
Copywriters

Marcus Hildebrandt, Michèle Robinson
Head shots

Martin Girard (Shoot Studio)

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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