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Cadabra

  • Definition of identity
  • Naming
  • Print design
  • Visual identity

Building an identity that evokes the magic of transformation

XYZ Technologies, initially recognized as a provider of audiovisual and multimedia solutions, wanted to create its own brand of creative services (Cadabra), allowing it to design captivating collective experiences while avoiding any confusion with its technical department.

Inspired by their mission, which is to "transform knowledge into performance", we took advantage of the repetition of the single vowel of the name to symbolize this transformation directly through the design of their logo.

Then, to infuse the magic inherent in all their productions, we developed the new identity using iridescent stamping, reacting to light in a shimmer of iridescent colors.

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  • Client

    Cadabra

  • Strategy

    Folk

  • Motion

    Vincent Raineri

  • Printing

    Prisma

  • Finition

    Groupe Stylex

  • Events photography

    Hé! Photographes

  • Web

    Deux huit huit

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5  Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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