Cadabra

Definition of identity
Naming
Print design
Visual identity

Building an identity that evokes the magic of transformation

XYZ Technologies, initially recognized as a provider of audiovisual and multimedia solutions, wanted to create its own brand of creative services (Cadabra), allowing it to design captivating collective experiences while avoiding any confusion with its technical department.

Inspired by their mission, which is to "transform knowledge into performance", we took advantage of the repetition of the single vowel of the name to symbolize this transformation directly through the design of their logo.

Then, to infuse the magic inherent in all their productions, we developed the new identity using iridescent stamping, reacting to light in a shimmer of iridescent colors.

Client

Cadabra
Strategy

Folk
Motion

Vincent Raineri
Printing

Prisma
Finition

Groupe Stylex
Events photography

Hé! Photographes
Web

Deux huit huit

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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