Echo sonore

Definition of identity
Print design
Visual identity
Brand manifesto

Promoting Francophone song & music

Écho sonore is a collective dedicated to song and music from here and elsewhere. Under the presidency of Monique Giroux and Luc Plamondon, the collective promotes this art form through various initiatives and collaborations based on the immense talent and rich diversity of artists from Quebec, France and, on a larger scale, the French-speaking world.

Our studio was chosen to define the visual and verbal language of the collective. We decided to articulate the entire identity system through the idea of repetition, evoking the perpetual journey of these sound waves in our daily lives. The logotype developed does the same, exploiting the visual repetition of the letters "o", judiciously aligned in the two words.

We want the brand to be more easily recognized thanks to the relevance and consistency of its various identity signs. One of them is the treatment of the images used in the communications. With the intention of unifying and strongly signing photographs, we suggested a visual filter that, like the "o" in the logotype, generates an echo effect - applicable in three distinctive patterns.

In order to harmonize communications, we've proposed a flexible editorial system that takes essence in the phrase "our song resonates". We propose to replace the term "song" by any other term closely related to the subject matter. This inexhaustible system refers to the mission of the collective which is to promote, to make radiate, to make resonate...

Serving as visual interludes to punctuate certain communication tools, we've developed a short series of schematized waves. In a game of movements and transparencies, these elements evoke music, sound waves and the pulse of rhythm.

Client

Écho sonore
Responsables

Monique Giroux, Claude A. Garneau, Nathalie Saint-Pierre

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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