Hallucination Collective

Build a vibrant brand for a creator of sensory and collective shows

The creative studio Hallucination Collective called upon us to define its identity. Despite a particularly long name, we detected an unsuspected graphic catch: by the greatest of chances, the double "L" present in each of the words are positioned practically in the same place. By unifying them into a single parallel line (henceforth making the two words inseparable), we have crystallized this particularity into a recognizable and meaningful logotype.

In fact, this structuring element can thus occupy the space horizontally by opening like the curtains of an inexhaustible sensory spectacle: concerts, live art, multimedia experiences, costumes, colors, materials and, consequently, emotions of all kinds.

Then, returned to its original position, these lines can also stretch to occupy the space vertically, adapting perfectly to the canvas that hosts it. A way of symbolizing the studio's great capacity for adaptation and the narrative thread (storytelling) so central to their creative process.

Client

Hallucination Collective

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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