Lekto Brosseau

Update the identity of a reputable portfolio manager

To underline its 30 years of activities, this successful and renowned national financial firm wanted to project an image more in line with today's reality.

For a long time perceived as a two-headed firm (given its name, coming from the firm's two founders), we wanted instead to break this myth and highlight the extraordinary multidisciplinary know-how that makes up today's team. In the brand universe we developed for them, this competitive advantage is symbolically represented by a myriad of hands that are busy measuring, calculating, forecasting the course of markets and formulating customized solutions.

These new identity signs, arranged in a more modern graphic design and a renewed color palette, confirm the relevance and vitality of the corporation.

Client

Letko Brosseau et associés
Printing

Quadriscan
Web

Reptile.tech

All projects

byHaus. Identity Builders.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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