Replay

Definition of identity
Environmental design
Print design
Wayfinding system
Visual identity

Visual identity of Replay, an outstanding physiotherapy center

The founders of Replay, unique physiotherapy, rehabilitation and sports optimization center, mandated us to develop their identity. We first designed a logo emphasizing the RE prefix, which is at the heart of the new brand's positioning: REcovering from injury, REtake what's important to the athlete and REturn in the game.

Working beyond healing to achieve the balance associated with the return to performance, we wanted to graphically celebrate the body and the mechanics of the movement. Using a series of dynamic postures, circumscribed within geodesic structures, the mark evokes both the power of the body and the scientific approach of the center.

Combined with a distinctive typographic family reminiscent of racing corridors, the identity system stands out and invites action.

Client

Centre Replay
Photography

Simon Couturier
Production

KLXVI
Architecture

AdHoc Architectes
Exterior sign

Ipso-Facto

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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