Tea it yourself

Definition of identity
Packaging design
Print design
Visual identity

Develop a brand of creative teas

MMTUM, known for its DIY-oriented products, mandated us to develop a brand dedicated to the democratization of organic loose tea. It allows its public to design and infuse their own tea blends and to access delicious and surprising results.

This Do It Yourself (DIY) spirit is deeply rooted in this brand, named Tea It Yourself (TIY). Based on this acronym, we designed a friendly and accessible logo that suggests the shape of a small steaming cup of tea.

To visually sign the kit packaging, we have exploited the handling of ingredients: a fundamental gesture of the experience this product offers. The ingredients are thus meticulously arranged in a mosaic and repeated in a game of reflection. The result is an infinite series of surprising kaleidoscopic patterns.

For this project, we also designed dozens of packaging prototypes. The aim was to make the most of the case, allowing it to judiciously accommodate the various components required for the experiment.

Client

MMTUM
Mosaics and photography

byHaus

All projects

byHaus. Identity Builders.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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