Identity system for TEDx conferences Montreal . TED is a unique platform that gathers and disseminates the best innovations in all areas combined . These events allow to hear a series of speakers (in less than 18 minutes) the idea or project of their lives, in order to inspire us, to inspire us to put ourselves in motion and to compare perspectives and ideas. It is in this perspective that we made the official identification of the Montreal branch, which forms the colors of the brand constantly diverted around “perspective”. A visual game that destabilizes, surprises and symbolically leads to looking at things from a new angle .