Thunder Lotus

Art where you're the hero

To mark its impressive growth, video game developer Thunder Lotus called on us to revitalize its brand identity. Our studio structured the identity around a central graphic symbol: an energetic explosion revealing the silhouette of a lotus.

The simple idea of a benevolent flower at the heart of a lively energy perfectly represents the contrasting character of the company. Then, the naïve and sensitive gestures of the whole refer to the artistic expression of their productions: all hand-illustrated in the traditional way.

In perfect keeping with the essence of the brand, the tagline (Art where you are the hero) emphasizes the player's immersion in the artistic and emotional sensibility of the games designed by the company.

Through an agile and functional identity system, we exploit a series of energetic strokes created from pastels and felt-tip pens. This device adds spontaneity to the visual compositions and, like the logo, evokes the studio's artistic expression and independent spirit.

Client

Thunder Lotus Games
Responsables

Rodrigue Duperron, William Dubé
Animations

Thunder Lotus, byHaus
Illustrations

Thunder Lotus

All projects

byHaus. Identity Builders.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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