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Upla

  • Definition of identity
  • Visual identity
  • Brand manifesto
  • Brand behavior

Leaping from one adventure to another

Upla is a unique experience that allows you to reconnect with nature in a playful way, through a large system of nets and a village suspended in the trees. We were approached to create the brand for this amazing recreational installation dedicated to children and adults, from 3 to 99 years old.

The logotype is presented in a simple, round design, fun enough not to appear austere to children and mature enough to include adults. Topped by a semi-circle, which subtly evokes those high nets on which young and old alike leap and frolic, this shape also echoes the fun generated by the installations: as if the logo were sketching a broad smile.

The presence of scripted activities and the unique way of wandering through the installation inspired the brand signature "Leaping from one adventure to another". This signature helps shape a brand that is intrepid, curious and spontaneous.

In addition to its liveliness and uniqueness, the strength of the color palette lies in the range of its chromatic combinations. Then, through a flexible graphic language, the symbol of the semicircle is invested in a thousand and one ways, according to its function.

To add energy, stimulate appeal and gain recognition, a series of photomontages were created. Always built around a well-centered semi-circle in the composition, they act as iconic images for the brand. This suite of whimsical collages calls for the expression of an adventure, an exhilarating quest imbued with magic and surprises.

As with all other identity signs, fonts play an active role in brand recognition. Upla's headline font proudly stands out with its cheerful, good-natured layout and signs communication pieces with a relaxed confidence.

  • Client

    Arbraska

  • Marketing director

    Jean-François Couture

  • Animation

    Cirkus Animation

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byHaus. Identity Builders.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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