Float 4 identity

Using a logo as a canvas of expression

Revitalizing the identity of Float4, a multidisciplinary studio that amplifies physical places through interactive sensory installations. This particular field of activity led us to design a logo that could be invested visually, in the same way as the installations they create on a daily basis.

In redesigning the logo, we substituted the A for a 4, thus simplifying the spelling of the word.

Thus becoming a real canvas of expression, the logo is declined in an infinite variety of ghostly versions, where it is hidden in textures, reflections, shapes and counter-forms.

Client

Float4
Printing

Stylex, Prisma Copie
Screen printing

Bourgeoise Sérigraphe
Web design

Vanessa Pépin
Motion

Float4
Web programmation

Le Moulin

All projects

Building brands since 2014.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
info@byhaus.ca

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