Distillerie des Cantons

Definition of identity
Packaging design
Print design
Wayfinding system
Visual identity
Brand manifesto

Identity for Distillerie des Cantons

The mission of the Distillerie des Cantons is to create the finest organic whisky in the world. Located in Mansonville, in the heart of the Eastern Townships, we are committed to excellence at every stage - from field to bottle.

Our role: to imagine an authentic, sustainable brand universe that lives up to this ambition.

Logotype & Monogramme

We began by designing a logo, accompanied by a monogram. The whole conveys the heritage of the art of whisky distillation. The word Townships stands out for its singular design, where the letters N evoke the winding course of the Missisquoi River.

At the same time, a simplified monogram - the letters DC for Distillerie des Cantons - was developed to offer a more compact and memorable signature, suitable for a variety of contexts.

Typography & Colors

Its singular outline evokes the heritage of another era. It is used exclusively for headlines and promotional taglines, bringing elegance and character to the visual identity. Rich in ligatures and special signs, this typeface reinforces the brand's personality and recognition.

The chromatic values evoke fields, cereals and stills.