Etiket boutique

Definition of identity
Environmental design
Packaging design
Print design
Visual identity
Brand manifesto

Tous les jours

For 10 years, Etiket has been the luxury destination offering a selection of the finest cosmeceuticals, beauty products, skincare products, exclusive fragrances and accessories. We were commissioned to rebrand and give the brand a consistent and embodied visual system.

In a simple design, the letter K, composed in italics in the heart of the logo, evokes the difference (the little extra) that Etiket brings to people's lives. Then, the graphic connection it provokes with the top and bottom of the adjacent letters evokes the interrelation between the brand and the people; like a bridge linking medical-aesthetic treatments and home care.

In most applications, the logotype is used at a very large scale, along the grid, occupying the space with confidence without being heavy or overwhelming.

The brand is obviously embodied in the physical environment of the boutique and the spa. Thus, it blends naturally with the place, evoking its softness and elegance.

This revitalization of identity also stimulated the creation of in-house products such as a limited series of scented candles.

The silhouettes are the graphic expression of our different product categories. Both direct and schematic, they communicate the main idea of the offer in a geometric and minimalist approach. This approach serves as a visual link in many contexts.

Client

Etiket
Copywriters

Léa Jeanmougin, Marcus Hildebrandt
Printing & Foilstamping

Prisma Copie, PubCo, Choquet
Production & installation

Lamcom

All projects

Building brands since 2014.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
info@byhaus.ca

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