HueSee

Definition of identity
Naming
Packaging design
Print design
Visual identity
Brand manifesto

Simplifying the daily life of hairdressers

Wanting to offer a complete line of hair color products that would directly address a gap in the market, this team of specialists commissioned us to create a new head-to-toe brand. Offering pre-mixed shades with exceptional coverage, we named the brand HueSee. The name is a nod to hue and the promise of predictable and consistent results (See the result! See the difference!).

The logotype addresses both the head and the heart: the first word has a geometric look that refers to the technical and scientific approach of the products, while the second has an organic and sensitive aspect that adds finesse to the whole.

Extracted from the brand manifesto, the signature "Simply brilliant" announces the reason for such success: simplicity and brilliance. A brilliance that symbolically oscillates between the brightness of the colors and the cleverness of the products.

In the extended visual language, a custom-made iconographic system was developed as an orientation element. The aim of this system is to simplify the identification and handling of the products as much as possible.

In addition to a minimalist, practical and colorful product line, we've created a large-format color chart that features more than 100 highlights cleverly organized on four large panels. A striking way to showcase HueSee's pre-mixed shades.

Client

HueSee inc.
Copywriting

Léa Jeanmougin
Photography

Simon Couturier
Videographer

Olivier Tetreault
Management and production

KLXVI

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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