Kana

Definition of identity
Packaging design
Print design
Visual identity
Brand manifesto

Building a brand that rethinks our relationship with the kitchen

Kana offers beautiful, affordable, and sustainable cookware. Their refreshing design philosophy and ethical practices bring joy and simplicity to every task. We were commissioned to develop the brand's visual universe as well as the entire packaging system for their products.

The brand identity includes a serif logo, beginning with an easily recognizable K. We also provided the platform with an engaging brand tagline (Goods Made Better) that announces their aspiration to offer a range of sustainable and timeless products.

The packaging system we have developed reflects this same promise of quality and simplicity. The collection of shipping boxes is the perfect example: while being entirely biocompostable, its colorful and functional character adds happiness to the post-purchase experience.

Combining Eastern and Western design aesthetics, Kana cast iron cookware is beautifully durable and boasts a soft, contemporary color palette.

Attacking the market with a line of pre-cut, non-toxic parchment paper, we packaged the product in a large set of boxes that do not require glue, but rather fit together like origami.

We also collaborated on the collection of table mats and the Swedish tableware. For the latter, our participation was particularly significant: our studio was chosen as the artist to develop one of the three series of illustrated dinnerware lines. True to our minimalist approach, our compositions embrace negative space and feature strong geometric shapes.

Client

Nolk inc.
Brand manager

Marise Perusse
Copywriter

Marcus Hildebrandt
Industrial design

Dikini

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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