Knapper

Definition of identity
Packaging design
Print design
Industrial design
Visual identity

Updating the identity of a renowned sports equipment manufacturer

Updating the brand Knapper, an equipment manufacturer exclusively dedicated to Dek Hockey, a sport that, year after year, is growing in popularity. In 2015, through the acquisition of Knapper, Sugi Sport reaffirms its desire to place design at the heart of its brand by calling on us to define the "great graphic gesture" of this renaissance.

This great gesture is also at the heart of the redesign of the logo: a symbol that we designed in a single continuous movement, like a perfectly successful game sequence.

Then, in turn, the latter's ardor influenced the graphic expression of all the vehicles of his brand: its colors, its typography, its photographic stylistics, etc.

With the avowed intention of making Knapper the new milestone of the sport, every piece of equipment has been redesigned to achieve unparalleled standards. Right down to the soles of the shoes, the new brand image has influenced many features of this renewal.

Client

Knapper
Photography

Simon Duhamel (Consulat)
Animation et 3D

Geoffrey Skrajewski
Sound design

Underground
Industrial design

Louis-Martin Beauséjour

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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