Archimat

Definition of identity
Print design
Wayfinding system
Visual identity
Brand manifesto
Brand behavior

Celebrating the materiality of home

About to open its showroom to individuals and contractors, Archimat, a company specializing in finishing products, seized the opportunity to better define its personality and create a recognizable and engaging brand image.

The brand has an inspiring brand manifesto that culminates in two signatures: one promotional and the other corporate — making Archimat "The Choice Partner".

The schematization of the letter A, present in the new logotype, can also become a graphic element on its own. It fits naturally into the graphic grids of the brand, contributing to the creation of lively and elegant compositions.

The brand also has icons representing the different product departments. Both direct and sophisticated, they communicate the main idea of the subject in a highly minimalist approach.

Client

Archimat
Project Manager

Marie-Line Després
Copywriter

Léa Jeanmougin
Wayfinding production

Solutions Lefebvre

All projects

Building brands since 2014.

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Montreal (QC)
H1Y2P9

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info@byhaus.ca

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