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Förena

  • Definition of identity
  • Naming
  • Print design
  • Wayfinding system
  • Visual identity
  • Brand manifesto

Establishing a spa with a change of scenery

Identity creation for a brand new type of spa in North America. Förena's visual identity was designed to support the vision of a great spa town: we tried to give it the necessary presence but expressed it in a soft and ethereal tone. The design of the logotype is inspired by the idea of contrasts, inherent to the nature of the place (hot/cold, empty/full).

The result is a unique typeface, where each letter explores this contrast in the thickness of its strokes, or through the solids and voids that make up the whole. The iconographic system, surprising but functional, respects the same scheme.

In addition, graphic motifs reminiscent of water ripples, steam, and the topography of Mont-Saint-Bruno are visible throughout the site, evoking an elegant visual universe imbued with a certain mystery.

  • Client

    Groupe Skyspa

  • Brand strategy

    Folk

  • Copywriter

    Josiane Cossette

  • Landscapers

    Projet Paysage

  • Architects

    Blouin Tardif

  • Brand Photographs

    La Grange

  • Wayfinding installation

    Xnumeric

  • Web Site

    La Grange

  • Project manager

    LEM

All projects

byHaus. Identity Builders.

5696, 6th Avenue
Montreal (QC)
H1Y2P9

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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