Montreal International

Definition of identity
Print design
Visual identity
Brand manifesto

Visual identity for one of the world's leading economic development agencies

Design the identity program for Montréal International, the economic promotion agency that has been contributing to the prosperity of Greater Montréal for more than 20 years.

After slightly redesigning the parent brand's logo, we capitalized on the strength of the group by designing a harmonized identity system for all of the family's brands - which had been designed on a piecemeal basis, over time, without worrying about the lack of homogeneity that had then set in.

By creating a gallery of geometric shapes displaying the colors of Montréal International, we were able to sign all of the brand's communication tools in a striking, dynamic and naturally coherent manner.