Wilder Harrier

Definition of identity
Packaging design
Print design
Digital design
Visual identity
Brand manifesto

Enhancing the value of fantastic proteins

While 500 million pets consume 20 billion tons of meat each year, Wilder Harrier is accelerating the transition to a more sustainable food system based on innovative proteins (crickets, flies, invasive fish, algae). It offers an alternative that has a real impact on the health of pets and our planet.

The company chose our studio to revitalize its brand image and develop a graphic language that is as relevant as it is memorable. We first redesigned the logo with a fleshy gesture that channels the brand's accessible and friendly tone.

Despite their undisputed advantages, the singularity of the proteins used could arouse some mistrust. This is why we have chosen to present the products with a creative and amusing angle that de-dramatizes and delights.

In fact, each product line is represented by a portrait of a dog who, through a funny pencil sketch, seems to be on a hunt for super-proteins.

The letter W encapsulates the spirit of the logotype enough to act as an avatar in many contexts. The extension of the right ascender of the letter evokes a small curled tail. This detail facilitates recognition of the symbol, while more strongly associating the brand with the world of pets.

Following a unifying brand manifesto, we designed a tagline that suggests that, because of my pet, I make better choices - both for my pet and for all of us.

We built a complete iconographic system that communicates the main arguments and key information. To do so, we kept a rounded and irregular graphic vocabulary that naturally harmonizes with the logo and the primary font of the brand.

All of the website's interfaces have also been redesigned to maximize usability and the shopping experience.

Client

Wilder Harrier
Copywriting

Léa Jeanmougin
Portaits of the dogs (packaging)

Simon Couturier
Lifestyle photography

Chantal Levesque, byHaus
Web integration

Lima Charlie
Animations

Cirkus, byHaus
Printing

Belmark inc.

All projects

byHaus. Identity Builders.

5661, De Lanaudiere
Studio 220, Montreal
H2G 3A5 Canada

+1 514 909 3122
+1 514 622 6191
info@byhaus.ca

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